Why is it important to develop a brand book for my company?
A brand book can be essential for any company. The purpose of this tool is to help you standardize your brand across different mediums, from product packaging to websites and social media accounts. In this article, we are going to explain what a brand book is a little bit more and how it can benefit your business.
What is a brand book?
Every brand is different, with elements such as logos, color palettes, customer profiles, messaging and business values being wildly different across companies. A brand book integrates these various elements and more into a neat little resource that you, your employees and your contractors can use to develop products and services along brand lines.
Think of a brand book as an easily accessible catalog where you can find your company’s unique visual profile and voice. By using a brand book, you help streamline the design process and ensure that your brand messaging, tone and visual elements stay consistent and familiar to your customers.
The brand book can be used as reference and rulebook at the same time. Often, the hardest part of design is understanding and communicating the needs and requirements of the project. A brand book circumvents this step and allows your design team to jump straight into a project, saving both time and money in the process.
The benefits of developing a brand book
Brand consistency has more than just visual appeal. In fact, according to a study done by Forbes, businesses that have brand consistency across all their platforms have a 23% higher revenue. This increase alone justifies the price tag of a brand book. However, there is more.
When employees have a common marketing message and understanding of your brand, they can reach more people. If your brand book contains guidelines for how to use different marketing messages and which marketing messages need to be relayed, your customer-facing staff will be equipped with the knowledge to interact effectively with as many people as possible.
Brand recognition will also receive a boost. Think about the colors red and white, what brand pops into your head? Odds are its Coca Cola. When you have a signature color scheme it is possible to increase brand recognition by up to 80%.
Finally, you will be able to better develop customer loyalty and trust. When you provide your customers with an enjoyable user experience on your website, they will likely return to do business with you. However, when that experience reaches all your social media platforms, you will be able to earn that loyalty from a much wider range of users that have different preferences when it comes to surfing the net. Similarly, customer trust is more easily generated when you have a consistent brand across all your platforms.
Are you interested in developing a brand book for your business?
A brand book can help you create the consistent messaging that draws in users, earns their trust, and converts them into paying customers. If you are interested in developing one for your business, contact us today.