What you can’t go without on your website

We know very well that, if we are going to develop our website, it must have its own identity, personality and be different from all the others. However, there are elements that all (or most) must have as essential because of the benefits it provides or requirements that we must provide to our visitors.

Let’s see below, what are some of the most important ones.


1) SSL Certificate

This is, without a doubt, the most relevant. Since in 2018 Google began to identify as NOT secure site all those that did not have an SSL certificate (that is, those that do not work with HTTPS), users began to pay less attention to websites without this feature.

One of its most important benefits is to offer security to the data involved in payment transactions. A secure platform, with its SSL license is a letter of guarantee for those who are going to make a commercial transaction on our site.

The best of all?

Most of the companies that provide hosting offer it for free when contracting the storage space.


2) The “About us” section

Visitors to your site want to know what the company behind this website does, what products it offers, its experience, its customers, its history. Just as a person who is looking for a job gives a resume to the Human Resources departments of the companies, the web page must offer all the relevant information so that the visitor feels attracted by what the company offers them.


3) Contact form

It is vital to be able to obtain contact information from the people who visit the page. Creating a database of potential customers is a primary objective to be able to base digital marketing campaigns.

This is a very simple way for you to contact your users, but you have to be very specific in the information you are going to request. Nobody likes having to spend 20 minutes registering on a page to access certain content. So in this case the maxim “less is more” applies. First and last name, telephone number, e-mail address and a box for comments or questions is usually more than enough to capture contacts without them feeling pressured.


4) Corporate Image

The corporate image is the way in which the general public perceives us. Through our logo, mission, vision, the content of our messages, products, we send a specific message about what we are and who we are.

This element is not only important for the image of the website, but also for everything that involves the presentation of your company, whether in advertising, printed material, correspondence and other elements.

Its importance for the web page is that its construction will be based on its foundations, in order to maintain the same pattern aligned with those described in the corporate image manual.


5) Call to action (CTA)

A call to action (CTA) is a directive used in marketing campaigns, whose purpose is to encourage website visitors to perform the desired action. The most common forms are by hyperlink or by an action button.

“Buy now” or “Download now” are two of the typical examples, although it is also used for subscription action, such as when you say “Subscribe today so you never miss our offer”.

For the visitor to be encouraged to “click”, it is also necessary to have a good design, copywriting and attractive content, and of course, the CTA button.

It is necessary to study well how many buttons to place and their strategic location, so that the visitor does not feel harassed by them and feels comfortable navigating through your page. That way, it will be easier to get them to “click”.


6) Quality photographs

It is always said that a picture is worth a thousand words. And there is no doubt that this maxim is right. And that is why the web page must have a selection of images that achieve a positive visual impact on visitors. Photos with problems of color, balance, focus, can cause damage to the company that is difficult to repair. There are several specialized sites that offer free images of good quality that can be used without fear of infringing property rights. But there are also paid sites where they offer superior quality images, and with a small investment, they can convert that visual impact into customers.


7) Responsive version

More and more people use their cell phones or tablets to surf the net.

And that is why paying close attention to a responsive design can be the difference between getting customers or being forgotten. Making your web page adaptable to different devices will guarantee you a better place in the list of Google’s and your users’ favorites.

Google’s “Mobile-First Index” algorithm is already starting to work, so if you do not want to lose your SEO position, you have to adapt your website to mobile devices, yes or yes!


8) Original and SEO-oriented texts

Content and copywriting are fundamental when it comes to sending the right message. We must know our target audience and develop content oriented to them, anticipating their needs and questions, and thus make their experience on our website easier and more comfortable.

What we are looking for is that they arrive at our page, stay on it for a long time, go through all its components, and finally respond to our calls to action.

A website with boring content, and even worse, with bad writing or spelling mistakes are the shovel that will dig your grave.

Equally important is the selection of keywords, which are the words that best fit your website. Their correct use will make it easier and more effective to attract more users to your website. Search engine optimization (SEO) is a major element for the success of our business, and it is the keywords that determine it.


While these are just some of the elements to consider, there are many others that will depend on the orientation of the company and other particular variables. That is why having professionals with experience in these areas are vital to achieve the proposed objectives.


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