What Is An App?

Simply put, an app is a software, typically small in size, that is meant for mobile use. The term itself is shorthand for “application,” and it originally referred to both mobile and desktop software. However, as app stores started to emerge and service mobile devices, the term came to have its current meaning of a small program that can be downloaded, installed and used right away.

As the popularity of mobile apps continued to grow, more and more businesses started taking notice. Soon enough, client-facing and business-facing apps started to emerge, from ecommerce store apps, to apps that improve the efficiency of certain business operations. So what exactly do these business apps have to offer? Let’s find out!

Improved marketing capabilities

Being on mobile devices, apps allow you to communicate much more effectively with your target audience, and understand them much better. You are able to collect data regarding shopping behavior, demographics, geographic location, and general market demand. Using this data, you can then tailor special offers, new services, improved features, discount rates and product launches.

Higher customer loyalty

Customer loyalty is a top priority for most business models. Ensuring that a customer purchases more than once from your business can be quite costly, depending on your industry. However, mobile apps help smooth this process through their features. Not only do you have access to better customer data for basically free, you can also send notifications and reminders through the smartphone system based on the data that you collect. For example, if you launch a new product that is destined for a sub-segment of your customer base, you can send them a notification on their phone, letting them know that the product is available. On top of that, once your app is on a customer’s phone, you automatically “muscle-out” competitors, and become a priority vendor for that customer.

Increased customer engagement

Most businesses engage customers one-way only, through business-to-customer communications. However, if you open up the avenues of communication and allow for a smoother back and forth, you can gain a trove of information, leading you to important business insights. Mobile apps can allow customers to voice their concerns or complaints almost instantly, which in turn allows you to improve your product or service. Naturally, this builds brand loyalty and increases revenues over time.

More efficient internal processes

So far, we’ve covered the benefits of customer-facing apps, but internal apps can be just as useful for your business. If you’ve ever used custom enterprise software, you understand the power that comes with being able to streamline various internal processes and improve their efficiency. Mobile apps serve the same purpose, with the added benefit of being available on the move, on your employees’ smartphone or tablet. Apps can also be coupled with existing enterprise software, allowing you to enhance the mobility of your workforce.

If you are interested in building a mobile app for your business, contact us today, and we can offer you an initial quote and plan of action. We look forward to hearing from you!


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