What do I need to know to create my company’s website?
Nowadays, nearly all businesses can benefit from building a website. Having an online presence can help you better connect with both existing and future clients. To start, a website will display all your business and product info, allowing customers to get the information they need to make a purchase. A website also connects you to various marketing and advertising mechanisms and boosts your brand recognition. In this article, we are going to cover the steps you need to take in order to create a successful website for your business.
Define your goals
Websites can be built for a variety of reasons. You can have a simple website that acts as a business card for your company. Alternatively, you can add a blog and get into SEO, spread your contact information across various listings around the web, or build an e-commerce platform that will allow you to sell your products automatically, day and night, throughout the year.
As such, the type of website you end up building will be determined by your business goals. Do you want to have a simple website where you can direct your customers for more information? Is your website going to be used for marketing? All of these questions will help you find the right budget and define the proper expectations for the website.
Selecting the best domain
Selecting the right domain is just as important online as selecting the right brand name. The domain is the URL address that you enter at the top of your browser whenever you want to visit a website. You have plenty of choices here, but it’s best if you keep it descriptive, easy to type, and easy to remember. Try to avoid abbreviations, numbers and acronyms.
You will also need to pick your top-level domain (TLD). TLD is the last part of the domain name, the one after the period. Think .com or .org. You have plenty of choices here as well, and if you can’t find your desired domain name with .com, you can try it with .net, .biz and others.
Design and development
With the initial planning steps out of the way, it’s time to get to the nitty gritty – the design and development of the website. Here, several factors will come into play. First, you will have to understand how your brand can translate into design. Does your brand have a specific look, feel and color scheme? The industry you are a part of, along with your general brand, will inform the design process.
You then move on to development. Here, the technology stack that will be used plays a major part. Websites can be built in more ways than one. For example, you could go with WordPress and use pre-built themes and plug-ins in order to lower both costs and production times. Alternatively, you can go with Django and build a fully-custom eCommerce website. Ultimately, the decision will be informed by the goal and budget you have for your website.
What hosting do I need?
Picking the right hosting can be as complex or as simple as you want it to be. There is a huge offering on the market right now, from free hosting options to pay-as-you-use models that scale up with traffic. If you have technical proficiency, you can set up hosting with a provider that gives you a great amount of freedom to set up the servers as you want in order to improve efficiency and cut costs. If you are not familiar with backend development, you can buy a simple hosting option that you pay a monthly fee for. You can go with a provider that places an emphasis on customer support, or you can find the right price/performance balance for your website. If you suspect that your website will draw in a lot of traffic, or if you want to build a very large site, these factors will also come into play when making your decision.
Are you interested in building a website for your business?
If you are currently in the market for a business website, we can help you out. Contact us today with any questions you may have, or to further discuss your website development needs.