TIPS FOR A SUCCESSFUL ONLINE STORE FOR YOUR SME
Moving from a “traditional” sales model to digital commerce is a necessity for any business, no matter how large or small it is. In Latin America, approximately 450 million people connect to the Internet daily to share, research, and especially to buy.
In fact, nowadays it is rare to find someone who has not made at least one purchase through an online store. Online commerce is becoming safer, faster and more convenient; and giants like Amazon or Alibaba have shown that a good e-commerce platform can make a difference.
Thinking about this, today we bring you some tips that will help you take the first steps in the direction of a successful e-commerce.
LET THE IMAGES SPEAK FOR YOU
There is no better way to present your product to the public than a photograph or video. Indeed, much of the magnetism of your website depends on the quality of the images in your store. Remember that, unlike a physical store, your customers will not be able to interact directly with the items you publish, so images play a fundamental role when it comes to making a sale.
The design of your website also falls within this scope. An intuitive, optimized and simple design will tell the user that you care about their comfort. If you add to this a responsive design, capable of adapting to any device, you will be able to reach more people.
FOCUS ON USERS
The user experience is that extra something that will set you apart from the competition. There is no point in having an attractive and well organized site if the buying process is complicated or unsafe. Your customers need that “something” that will make them want to come back, and remember that the competition is just a click away! A friendly return policy, an internal search engine, or the ability to track shipments are small things that will build trust and put you above the rest.
Keep in mind that it’s just as important to generate satisfaction after any purchase – use social networks as sources of information and points of contact! Not only will you generate loyalty to your brand, but you will also reach many more people.
Allowing users to leave comments or opinions about your products is another great way to build trust and satisfaction among your shoppers. Studies have shown that over 90% of online consumers prefer to read reviews before making a purchase and visiting a business.
BE HONEST WITH THE PRICES
If you hide the prices of your products or services behind complex pages, your users could feel cheated and, in addition to losing sales, you will lose credibility. Nothing sells better than honesty, especially online, where the customer-brand link plays a leading role.
The same applies to indirect costs, such as shipping costs and taxes. Nothing drives customers away faster than seeing the price of what they wanted to buy increase right at the last step of the buying process. When the customer knows exactly what they are buying and how much, they feel confident and are much more likely to return.
All the descriptions of the products or services you offer should be part of a larger SEO structure. Generating traffic is as important as having an attractive website. Creating links between similar or complementary products will not only improve your sales, but also allow Google to reach more pages during a search.
Using custom descriptions of your products or services is the best way to build your brand image, as well as help you stand out from the search results. If you only copy the information provided by the manufacturer, or even your competitors’ descriptions, the original page will always receive higher rankings.
CHECK OUT THE COMPETITION
If there’s one thing consumers love, it’s looking for deals, and that’s why you should do the same: Knowing what other vendors are offering will allow you to be competitive and relevant in the marketplace. In addition, studying great brands is a great way to focus your marketing strategy in the right direction. However, keeping everything with the originality that should characterize your brand.
Continuous monitoring of your competitors’ activities will also help you keep up with market trends, so you can react better to changes. There are web analytics tools that allow you to compare the traffic flow of your competitors, the keywords they use and more.