MORE THAN A FACEBOOK PAGE: WHY YOUR COMPANY NEEDS A WEBSITE
Facebook, has become the social network par excellence. This is why many small and medium sized businesses make the mistake of simply having a page on the popular social network, instead of designing their own website. However, the best way to start promoting a business is to build a professional website.
Today we will discuss some of the differences and advantages and explain through certain basics why not having a website is detrimental to your business.
WHAT IS THE MAIN DIFFERENCE BETWEEN GOOGLE AND FACEBOOK?
Each one has different objectives.
On the one hand, Google provides users with an algorithm that helps position a website in search results.
Facebook, on the other hand, focuses on connections between friends. Facebook is in control, and its goal is for users to enjoy themselves when they access the social network, without feeling overwhelmed by too much brand and business content.
DON’T LET YOUR SUCCESS DEPEND ON A PLATFORM COMPLETELY ALIEN TO YOUR SME.
Depending on just one Facebook profile for your company’s entire online presence is a risk for two main reasons:
#1: CONTROL OVER YOUR WEBSITE
Having a Facebook profile for your company is a great way to be part of your customers’ everyday life, however, you must take into account something very important: you are not the owner of the site, and you must adhere to a series of terms and conditions to use it. Usually you will not have a problem, but if you do something that is misunderstood as inappropriate in any post or contest… they can close your account! This means not only losing your page, but also your contacts. Not to mention the money, time and work invested.
A website of your own is, as you read, yours and nobody else’s. You have control over the information and design of your page, as the terms and conditions of many hosting and domain providers are quite flexible. It’s true that Google can penalize a website if it considers that it is using “black hat” SEO techniques, but unlike Facebook, they will not close your site and you will return to your position in the results as soon as you solve the problem.
#2: DESIGN AND CUSTOMIZATION
One of the main advantages of a website over a Facebook page is the variety of customization options. Not only can you dress your site with your brand colors, you can also modify the layout of the elements, how it responds on different devices, interactivity, etc. Everything you need to make that desired conversion. The best thing is that you can make the changes whenever you want and how you want, either by yourself or by asking your administrator.
If you only have one page on Facebook, we have bad news for you: you depend completely on them for the presentation. It is true that there are certain configurable elements, such as your profile image, name and the option to add some interactive elements, however, you must take into account that, if Facebook decides one day to change the design of its pages, it will do so. And if this affects your social media marketing strategy, you won’t have the right to reply. In fact, there will be nothing you can do about it.
WHY SHOULD I HAVE A WEBSITE?
Facebook is an attractive, easy to use and very popular platform, however, you have no control over it. The world of digital marketing is fierce and full of changing trends, so having control over your company’s online image is essential to adapt your strategies and stay competitive.
Your website should be the pillar of your entire digital presence strategy. Advertising, your interaction with customers and the design of your website … everything must have one goal: to make sales.
And, although Facebook offers you the possibility of creating a small online shop on its platform, you have to take into account that it is a social network and fulfils a different objective than yours.
However, having a presence in social networks is necessary. Facebook is the perfect complement for your website, as it is the largest community on the planet and its aim is to communicate and viralize ideas. More and more companies are realising this, and are using social networks to contact their potential customers, resolve doubts or complaints, and provide information.
The best option to prosper through the Internet is to efficiently use all the tools available and not limit yourself to one. Use the Google and Facebook ads, establish a link with your customers and build a good landing page, and you will notice the difference. A complete multi-channel strategy is the ultimate strategy!