Five tips to digitalize your business
The year 2020 marked a before and after in many aspects of our lives because of the pandemic. But it also did so in the business sphere. The transformation of businesses from a traditional to a digital system underwent a surprising boost since the beginning of last year, following market trends driven by changes in consumption by the public. So it was that all kinds of companies began to market their products and services through digital media.
The transformation in business from a traditional system to a digital one, suffered a surprising impulse since the beginning of last year, following the market trends driven by the changes in the consumption of the public. So it was that all kinds of companies began to market their products and services through digital media.
To give you some context, I must first explain:
Why digitalize a business?
Everything around us is in a constant process of change, evolving day by day. Companies change their logos, the packaging design of their products, improve their production processes, devise new marketing schemes, innovate in new media to advertise their products or services, and countless other actions.
This process is not exclusive to new ventures or small companies. Large corporations had to make changes as the public’s consumption habits changed. Failure to do so, as we have commented in previous articles, means losing important market shares, paving the way for their competitors and these companies know it.
So, there are some advantages that we can mention to justify the digitization of your business:
- Adapt to changes in the consumer market.
- Improve communication with the public.
- Provide the public with more information about products or services.
- To make it easier for the public to purchase those products or services.
- Allow the public to interact with the business from anywhere.
- To have measurement tools to know the impact that our digital presence is having.
These are just a few reasons and if you do not feel they are enough, google them until you are convinced, because you cannot let this opportunity pass you by, I beg you! Destiny speaks to you through this article, so read on.
We can continue to fill pages and pages of reasons why we should take the plunge and turn our company, venture, or professional service into a digital business. To simplify terms, let us refer to those four elements mentioned in the previous sentence as businesses.
Let us now look at some tips for digitalizing these businesses so that you can get down to business!
Tip N⁰ 1 – Make a diagnosis of the current situation.
First of all it is necessary to know the current situation of our business. You need to know where you stand to then chart a path forward. You should always start by establishing where we are and where we want to get to. And to go down that road you need to establish a roadmap, where clear, measurable, and achievable objectives are defined, the necessary resources are allocated, and a timetable is drawn up where a completion date is set for each of them. And, of course, appoint those responsible for leading the process to success. Remember that planning is crucial for everything in life, and you are lucky because you have us to guide you. #Teambamboo by the way, it’s also good to know how to use hashtags, but we’ll talk about that in another post.
Tip N⁰ 2 – Know the profile and needs of your target audience.
The product or service offered by your business is oriented to a segment as simple or complex as you want to define. This is where the success of the business is decided, depending on the effectiveness in sending the message and the reception by the target audience.
The first point is to know how the universe of your potential buyers is made up. Demographic, economic, social, cultural, geographic profiles, behavioral patterns, are some of the dozens of parameters that can be the guide to establish the appropriate profile of the target audience.
Once the persona is defined, better known as Buyer Persona, which is the creation of a fictitious person, reflecting all the characteristics you would like your target audience to have. On the other hand, it is of utmost importance to know what needs they want to satisfy. These can be primary or secondary, subsistence, pleasure, health, security, education, and a long etcetera. The better these needs are known, the greater the positive impact that digitization will have on the business.
Finally, after knowing in depth the above, we must analyze in detail what are the benefits of your products or services that differentiate you from your competitors, and that will meet the needs of your target. This will not only allow us to know if what is being offered to the public is what they want, it will also allow us to know the degree of innovation and competitiveness that we are projecting with respect to the other offers in the market.
Tip N⁰ 3 – Define how the digital presence of the business will be.
Now begin the important definitions prior to digitization. The decision making of how the process is going to be. And for this, the questions begin to arrive:
- What is more convenient, an own website or be part of a Marketplace?
- Which social networks will be used?
- Is it going to be developed in-house or is a specialized company going to be hired?
- Will it be just a website or an online store?
- What technologies are available on the market and which ones are used by the competition?
- What kind of information should be published?
- Is it a good time to digitize the business?
Asking the right questions and getting the right answers are fundamental to be able to elaborate a work plan structured in the realities of the business and the market.
And one element not to lose sight of in the process: the training of the people involved. The cultural change from a traditional to a digital company implies a preparation in the knowledge of digital tools.
There are many online courses, both free and paid, that will allow you to learn, learn, learn and learn more, but do not be obfuscated, because we at Bamboo can always help you.
Tip N⁰ 4 – Incorporate new technologies.
This is vital so that the environment on which the digital business will be developed is supported by technological tools that facilitate, not only its operational part, but also the organization and decision making. To this end, the market offers free and paid resources that are designed to fulfill these functions. These include the following:
- Technologies for payments: electronic banking platforms, payment gateways, PayPal, digital wallets, mobile platforms.
- Project management tools: Basecamp, Teamwork, Asana, Monday, PayMe, Trello, Todoist.
- eCommerce platforms: WooComerce, Shopify, Magento, Squarespace, PrestaShop.
- CMS platforms: WordPress, Joomla!, Drupal, Neos CMS, HubSpot, Canvas CMS.
- Cloud storage services: Drobox, Google Drive, iCloud, OneDrive.
- Integrated management systems.
The selection of these tools will depend on the characteristics of your business (size, complexity, orientation, resources, etc). It is important to make a proper selection of them so as not to add unnecessary complexity or incur expenses that are not compatible with the current business situation.
Tip N⁰ 5 – Develop management indicators.
Digitization allows the capture and storage of a large amount of data, which duly processed, will give us information regarding the way the business is moving. In this way, we will be able to know the performance of the internal and external processes, and they will be the basis for the application of the necessary corrective measures to maintain an orientation always focused on the proposed objectives.
That is why creating a system of management indicators that help to measure the results of each of the activities and compare them against the established goals, will allow us to maintain control over the operations and their results.
In summary, digitalization can be a process as simple or complex as each business requires, and it will depend on its main elements: market, product, resources, objectives, and audience.
If you are one of the few that are currently out of the digital market, unfortunately I must inform you that the opportunities for growth that your business has are limited, I am sorry to say but it is the reality. As I have always been told, do not worry, get busy. That is my advice to you, my readers. The sooner you start the change, the sooner you will see results.
You can start by calling here: 718 619 8573 Rest assured we do not bite!
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