Bamboo

Five common mistakes when developing a mobile application

The use of cell phones has surpassed the use of desktop computers or laptops. 

This is a trend that has no end in sight, at least for now. We can only wait until they surprise us with an invention to replace it.

Who knows if during this year’s lockup, in some corner of the world, someone is building a prototype of something that will mark another milestone in our history.

By now mobile devices are present in almost every home in the world. This has led the eyes of developers to focus on this market of unlimited scope, which is why we have an endless number of companies that are designing mobile applications compatible with smartphones to sell products, offer services and keep in touch with users. 

Of course, mobile applications need more than just attractive designs. From budget definition to the development and final testing phases, the entire process of creating a mobile application requires special attention to each cycle. 

Certain care must be taken when starting a new project in this regard. First of all, we must not lose sight of the fact that what we are going to do is to create a platform (in this case, the mobile application), from which we expect to see results as soon as possible and convert them into downloads or sales. But “as soon as possible” is an element that can play against us and lead us to fall into all or some of the five most common mistakes in the creation process.  

As they say, “He who grasps too much grasps too little”, so be calm. First of all, it is important to keep in mind which are the mistakes that others tend to make in order to avoid falling into them at all costs. So let’s get comfortable and start this “reconnaissance mission”.

 

What are these five most common mistakes?

 

Complex user interface

On mobile devices, it is important to have a very good UX/UI design. UX (User Experience) design seeks to create products that meet the needs of a consumer or end user. When we talk about UI (User Interface) design, it is the view that allows a user to interact effectively with a system. 

If the application is complex, with too much content and little graphical interaction, it is likely that the user will not feel brought by it and will end up eliminating it. In this case, it will be difficult to restore the trust of a user who previously deleted our application, because the first download brought him the wrong image of our company. Remember, the first impression, 99.9% of the time, is what counts.

 

UX/UI design is oriented to satisfy the user’s need. Therefore, every business that seeks to be successful must give it its due importance, so as to build brand value, as well as to consolidate its image and position. 

 

Mandatory registration

A high number of applications force users to register before they can see information or start interacting with it. This is a factor that discourages many users from continuing to use it, which generally leads to its uninstallation. 

A more effective strategy is to allow login and use under a basic operating environment, and then notify users about the availability of more and better features if they register or purchase a certain type of membership. 

If they see that the application provides them with the solutions and benefits they were expecting, the positive response rate can become high. 

Eventually they are going to be done with the registration process, so what’s the rush? Also; this is a good filter to determine which users are the ones who are actually interested in staying with us for a longer term and to whom we should channel our efforts.

 

Differentiation of the website

If the objective of the mobile application is to bring the functionalities of a website to the users’ cell phones, then it is necessary to consider that what is going to be done is to create a simplified design of that website. In short, create a minimalist vision of the web and responsive, but fully functional. 

The first thing to remember is that, on average, the visual space of a cell phone is usually between 7% and 12% of what corresponds to the screen of a computer. Therefore, it is essential that the texts or images included in the app do not take away the space needed by the functionalities. 

Of course, it must maintain the elements that define the corporate identity and must follow the line of the brand. In this way, including the navigation elements related to each specific function, clear operation buttons and friendly interaction are factors that will help the app to be accepted by users. 

If you want to know more about how to introduce your business to the digital world and some tips about it, click here

 

Speed

Apps can be used online or offline. If they are to be used with an Internet connection, it is essential not to neglect the speed factor. 

Users value their time very much, and using an app that generates delays is not at all favorable for them. The main objective of an application is to offer a quality service, because everything else is born from this. 

Response times, for example, are part of that quality, so we must devote the necessary time and effort to develop it, so that the customer will perceive it as we want.  

 

Test the app before its release

When the app is finished, we must spend time to test each and every one of its functions, to see that they provide the expected results. This step is sometimes omitted or not given the importance it should have, which can cause irreversible damage to the company’s image. 

In this phase, it is necessary to incorporate not only the people who worked on it, but also all kinds of users who can see beyond the circle of developers. 

This is where the final design of the app will finish consolidating its strengths. When it passes all the internal testing phases, we will be able to say that it is ready for launch. 

 

Finally, we must understand that, if we don’t understand the real need and objectives when developing a mobile application, it will be easy to make the above-mentioned mistakes. 

We must be clear that, in order to develop a successful app, we must invest time and money. At the same time, it is worth mentioning that you will need the expertise of a professional staff trained in this technological area.

 

Here at Bamboo, we have all the tools, knowledge and passion necessary for your app to meet all your business objectives.

 

A successful end result isn’t impossible. It is closer than you think if you have the appropriate support, there is planning in between and above all, if you trust in a team ready to give 1000% so that you get much more than just the expected results. 

 

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