Does website mean success?
How investing in a website saves you time and money
A business website is the cornerstone of internet marketing. It serves as the central hub of your online presence, where you advertise your products and services, provide clients with useful marketing materials, and where you channel internet traffic that results from advertising. With the right website, you have an ongoing marketing tool that provides tremendous returns on investment, saving you both money and time. Here are some of the benefits of investing in a website:
1. Worldwide reach
A website allows you to access the worldwide market, and this is especially useful for companies that offer digital services or products. It is also a very appealing benefit to companies that ship products internationally. Once the website is up and running, you have several avenues of marketing that can help you reach any market, from SEO targeting customers based on their location, to social media marketing and pay-per-click advertisements.
2. Always on marketing
Once you launch a website, it will be up 24 hours, 7 days a week, and customers will be able to contact you or place orders at all times during the day. There are no extra expenses on store hours or staff wages. This is another important benefit for companies that work with customers from different time zones, because the website is accessible during the most convenient hours for your customers.
3. Low costs for ongoing campaigns
Budget considerations are always at the top of the list during marketing campaigns. Internet marketing however is extremely low cost compared to the reach and speed of each campaign. With a small monthly budget, you can generate leads and sales throughout the year, at a volume that satisfies the supply you can put on the market.
4. Build long term relationships with your clients
Your online presence can be used to build lasting relationships with clients. Not only will they always be able to find you, but if you choose to start a content marketing campaign, your customers are incentivized to return to your website in order to receive new information related to their area of interest. Content marketing consists of regular blogging that is designed to act as a top-of-the-funnel marketing instrument which keeps clients engaged. This drives up retention rates and opens the possibility of cross-selling and up-selling existing clients.
Are you interested in building a website for your company?
Having an online presence can be tremendously beneficial for your marketing efforts. More and more customers are using the internet to find out information about products, services, prices and businesses, which means that you can access a large market for a very low cost and a small investment of your time. In fact, if you work with a developer or marketing agency, you simply have to place an order and your website will be up and running in no time.
If you would like to find out more about launching a website or internet marketing, contact us today and we will gladly help you out.