What are the benefits of branding for your business?
Branding is part of an overall marketing strategy, and it consists of creating a symbol, a name and a design that will make your company easily identifiable. Through branding, you
Why is it important to develop a brand book for my company?
A brand book can be essential for any company. The purpose of this tool is to help you standardize your brand across different mediums, from product packaging to websites an
What You Need To Know About Offshore Teams
Outsourcing can be a controversial topic. Some companies swear by it, while others prefer hiring local or in-house. There are many arguments to be made for each side of this discus
