5 COMMON MISTAKES CREATING A WEBSITE
Creating a website for your business or enterprise is an excellent way to make yourself known. In fact, with the increase in Internet access in the last decade, your website can become your most powerful digital marketing tool: it not only helps you increase your sales, but also the visibility of your business globally.
However, the opposite can also happen: an unplanned, outdated or unprofessional website will have a negative impact on how consumers perceive your brand.
Here are some of the most common mistakes that can ruin your digital image.
MISTAKE #1: HAVING A CONFUSING DOMAIN NAME
Nothing ruins a company’s online presence more than having a website with a long or complicated address; or worse, both. Choosing a simple domain name, easy to pronounce and remember, related to your brand, is the first step to create a successful website. Remember that the domain is more than just access to your site: it is the first contact between your brand and potential consumers.
Use simple words and avoid using words that are confusing when placed together. If you have to repeat the address several times when someone asks you, it’s a clear sign of trouble.
MISTAKE #2: UNDERESTIMATING THE VALUE OF RESPONSIVE DESIGN
Today there is a wide (and growing) range of devices with Internet access. They range from typical tablets to the latest Smart TVs, including watches, phones and more. This means that you never know what kind of device your visitors will come from, and therefore your website must be able to work with any of them. This is the importance of responsive design in the digital world.
A responsively designed website automatically adjusts the content to the screen size of the device. Think of it as modules that automatically reorganize themselves, so that in addition to looking better, they are also more compatible and get better positioning in search engines.
Another advantage of responsive design is that there is no need to create separate mobile and desktop versions of the same website.
MISTAKE #3: NOT OPTIMIZING YOUR SITE FOR SEARCH ENGINES
Web architecture is not the only factor that influences the position of a page among search engine results, so it is important that you control every aspect of your digital presence and optimize your content to get the most out of these tools.
These days it’s not enough to have a catchy title for a blog post. SEO (Search Engine Optimization) requires planning and work to achieve decent traffic flows. In this aspect, some of the most common mistakes companies make when creating a website are:
- Hiring host and domain for short periods (less than a year), since Google considers more relevant the domains with more validity.
- Not placing alt attributes on images (this means that the images do not contain a description that includes your keywords)
- No title and meta descriptions on your website pages
- Parallel pages using the same content
- Do not redirect old URLs to new ones in case they are changed
MISTAKE #4: UNINTUITIVE OR SLOPPY DESIGN
What do the websites of the most successful companies have in common? They maintain a fresh, avant-garde image and, above all, they are in line with what they seek to represent as a brand. A website with a modern design is not only pleasing to the eye, but also easy to use. The color palettes, the distribution and proportion of the images, as well as the typographic resources, can make your page stand out or lose prominence. The same goes for the content. Taking care of the spelling of your site and being consistent in style are two very simple ways to inspire confidence in your visitors.
Another priority when creating a website is the user experience, with an emphasis on the usability of the site. How long does it take for users to get the information they are looking for or make a purchase? How simple is the process? If your website is not very intuitive, it will have a negative impact on your online presence.
The architecture of your site also plays a key role in its positioning in search engines. A good structure translates into less redundant information, which in turn translates into better SEO scores.
MISTAKE #5: NOT USING WEB MEASUREMENT TOOLS
Web analytics tools are the best way to collect and visualize information regarding users’ interaction with your site. Thanks to them, it is possible to track in detail everything that happens in our digital environment and, therefore, optimize the experience to maximize its reach. In fact, this is the great advantage of digital marketing over traditional marketing! However, you would be surprised at how many companies make the mistake of settling for the basic data offered by servers.
Installing web tools on your site only takes 10 minutes, and can make a difference when planning the development of your project.
Which of these mistakes have you made? Tell us in the comments